Wi$eUp Experts

Financial experts respond to questions from Gen X'ers registered for the Women's Bureau demonstration project. Representing a broad cross-section of financial expertise from across the United States, these professionals have volunteered their time and knowledge to support the Wi$eUp project.

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Areas of Expertise: Insurance Long Term Care Planning

Barbara Franklin is the owner of Franklin & Associates, Inc., a Charleston-based firm specializing in long term care planning and financing. In addition to speaking actively to civic, community and professional groups, Ms. Franklin assists attorneys, financial planners, business owners, families, couples and individuals with long term care planning.

Barbara is a native of Pittsburgh, Pennsylvania and a graduate of the University of Pittsburgh. She has worked exclusively in the long term care insurance industry for over fourteen years and formed Franklin & Associates, Inc. in 1995.

Barbara has recently earned the Long Term Care Professional Designation (LTCP) from the Health Insurance Association of America. In addition, Barbara has been appointed to a two-year term on the Board of Directors of the American Association for Long Term Care Insurance.

In recognition of her distinguished service in the industry, Barbara has received the President’s Council Award from the National Association of Health Underwriters. In April, 2002 she was one of 15 Long Term Care Specialists honored with the Platinum Award at the National Long Term Care Forum.

Barbara currently serves on the Steering Committee of the Lowcountry Senior Network and the Advisory Council of the Lowcountry Senior Center on James Island. In addition, she was recently elected to the Board of Directors of Elderlink (the Charleston Area Agency on Aging).